The Best Places to Shop in 30A

The Best Places to Shop in 30A

Nestled along the stunning coast of Florida lies the picturesque area of 30A, where luxury living meets coastal charm. Renowned for its idyllic white sandy beaches, turquoise waters, and quaint beachside communities, each with its own unique charm and character, including WaterColor, Inlet Beach, and Grayton Beach.

As you explore this exquisite area, you'll find an array of upscale boutiques and shopping centers that cater to every style and preference. Whether you're searching for unique coastal-inspired decor or the latest fashion trends, 30A offers a shopping experience like no other. Join us as we unveil the best places to shop in this enchanting coastal region.


If you're in search of unique home decor and gifts, be sure to visit Indigo at WaterColor. This charming boutique features an eclectic mix of coastal-inspired home accents, artisanal goods, and one-of-a-kind treasures. Whether you're decorating your beachfront retreat or searching for the perfect souvenir, Indigo at WaterColor has something for everyone.

For outdoor enthusiasts and adventure seekers, Old Florida Outfitters is a must-visit destination. This premier outdoor retailer specializes in high-quality apparel, gear, and accessories for fishing, boating, and outdoor exploration. Whether you're gearing up for a day on the water or simply embracing the coastal lifestyle, Old Florida Outfitters has everything you need to make the most of your outdoor adventures.

Grayton Beach

For fashion-forward individuals with a passion for sustainability, Tribe Kelley offers a unique shopping experience that combines style with purpose. Founded by musician Brian Kelley and his wife Brittney, Tribe Kelley is committed to eco-friendly practices and ethical production methods. From bohemian-inspired clothing to artisanal accessories, Tribe Kelley's collection embodies a laid-back coastal vibe with a modern twist.

Located in the heart of Grayton Beach, Zoo Gallery is a beloved local institution that showcases the work of talented artists and artisans from across the country. This eclectic boutique offers an extensive selection of fine art, jewelry, home decor, and gifts, making it the perfect destination for art enthusiasts and collectors.

Inlet Beach

Located in Inlet Beach and with other locations in Miramar Beach and Seaside, Ophelia is a luxury swimwear boutique that offers an unparalleled shopping experience for fashion-forward individuals. This upscale retailer features a carefully curated selection of designer clothing, accessories, and footwear from top fashion brands around the world. Whether you're searching for the perfect statement piece or updating your wardrobe with the latest trends, Ophelia has something for every style and occasion.

For those seeking laid-back coastal style with a touch of sophistication, Willow + Mercer is the ultimate destination for fashion-forward individuals. This charming boutique, a spinoff of Willow Boutique in Rosemary Beach, offers a curated selection of clothing, accessories, and jewelry that captures the essence of beachside living. From breezy sundresses to stylish swimwear, Willow + Mercer has everything you need to embrace the coastal lifestyle in style.

Along Highway 98, 30Avenue is a hidden gem that offers a boutique shopping experience in a tranquil setting. This pedestrian-friendly lifestyle center boasts a carefully curated selection of shops, restaurants, and cafes, creating the perfect atmosphere for leisurely strolls and shopping excursions.


Grand Boulevard, located in nearby Sandestin, is a premier shopping destination that exudes elegance and sophistication. This upscale outdoor lifestyle center boasts a diverse selection of shops, restaurants, and entertainment options, making it a must-visit destination for residents and visitors alike.

Dreaming of a Home in 30A?

The 30A region offers a diverse array of shopping experiences that cater to every style and preference. Whether you're searching for upscale boutiques in Grand Boulevard and 30Avenue or exploring charming local shops like Zoo Gallery and Mercantile, you're sure to find something special in this enchanting coastal community.

If you're considering making WaterColor, Florida, your home, explore the stunning homes for sale in this area and reach out to The Tanika O'Brien Group for expert guidance and personalized assistance. The team looks forward to helping you find your dream home in paradise. Contact The Tanika O'Brien Group for more information and assistance with your real estate needs.

*Header photo by Matt Jozwiak

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Here's TO The Happy Times! The Tanika O’Brien Group approaches each client relationship with elevated service and proven results. Whether you are looking for your slice of paradise, acquiring a comparative market analysis, or getting the latest market update, our skilled and dedicated team delivers your gateway to scenic 30A.

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